Beefier ads on the BIC menu for 1999

Article Abstract:

The Beef Information Centre (BIC) in Canada wants to hire a new ad agency by early Fall 1998 to take control of its C$3.1-million account. Although BIC is not preparing any new ads for the rest of 1998 while it outlines its 1999 plan, the agency review is the most recent move BIC has made to guarantee that it obtains maximum benefit from its advertising budget. BIC ended national TV coverage for its 1997-98 campaign, for the first time in its 16 years of advertising. Instead, it concentrated on six important markets, namely, Vancouver, Calgary, Toronto, Ottawa, Montreal and Kitchener-London.

Animal Slaughtering and Processing, Television, Advertising Activity, Geographic, Beef & Veal, Article

---

Wild, wacky and kool

Article Abstract:

Kraft Canada's massive outdoor advertising launched in summer 1998, to promote its Kool-Aid brand was very successful. The campaign, dubbed 'Face' was created by ad agency Young and Rubicam Inc and featured the Kool-Aid face set against various outdoor backgrounds, with a simple tag line 'Be Kool.' The Face campaign also included give aways such as T- shirts, water bottles and other items that featured the Kool-Aid face.

Nonalcoholic Beverages, Soft Drink and Ice Manufacturing, Non-alcoholic beverages, Kraft Canada

---

Rogers aims for unified brand image

Article Abstract:

Rogers Communications Inc of Toronto, Ontario, wants its marketing strategy to focus on its single brand in response to the the ever- increasing convergence in the communications industry. The company has also pruned down its number of creative agencies from five to one, which is MacLaren McCann. Media buying will be handled by The Media Company of Toronto.

Rogers Communications Inc.

Similar abstracts:

• Abstracts: Refitting on the Clyde. Lairds and land. Letting go
• Abstracts: Bayer pledges to go it alone for now, plays down drag from Asian crisis. BASF reports profit growth but fears stay
• Abstracts: Major markets: food: the German market for breakfast cereals: total market size: sectoral performance: volume
• Abstracts: Major markets: food: the German market for breakfast cereals: total market size: market performance. Distribution retail: breakfast cereals
• Abstracts: The German market for fast food: total market size: sectoral performance. The German market for fast food: total market size: market performance

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.