Beer in France

Article Abstract:

In 1997, French brewing industry output fell by 5% to 19.5 million hectolitres of beer. Heineken and Danone (Kronenberg and Kanterbrau) dominate the market with an 88% share between them. In 1998, large-scale grocery output sales were down 0.1% to 7.6 billion French Francs. An overview of key trends is included, along with output data, details of packaging, foreign trade, consumption trends, market shares, distribution, advertising and forecasts for the future.

Industry Overview, France

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Anheuser-Busch creates new beer brand for Germany

Article Abstract:

Anheuser-Busch is to launch Anheuser-Busch B, a new flagship beer, in Germany, as part of plans to increase sales in Europe. The Germany beer market is dominated by over 1,000 independent brewers, with few national brands, and is a difficult market to enter. The company is aiming to sell 12,000 hectoliters during the first year.

Product introduction, Anheuser-Busch Companies Inc., BUD

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WPP agencies win task to create satellite phone brand

Article Abstract:

The WPP group is to lead the global marketing and public relations strategy for ICO Global Communications, a moble telephone communications company. ICO is competing with other companies to introduce systems which will enable consumers to use mobile phones to make or receive phone calls from anywhere in the world.

Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Cellular telephone services industry, Cellular telephone services, Advertising

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