Behind L'Oreal's makeover in India: going upscale; when cheap shampoo didn't sell, company tapped rising class

Article Abstract:

L'Oreal Paris has altered its market strategy for India after failing to generate a profit selling bargain-priced shampoo. The firm will instead tap into the country's emerging middle class, estimated at approximately 200 mil individuals. Higher-end products include hair dye, face powder, and sunscreen.

Marketing procedures, Toilet preparations, India, Marketing, Cosmetics industry, Company marketing practices, L'Oreal Paris

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A tiny supplier sues France's Chanel, but does the suit fit?

Article Abstract:

Counterfeiting of designs is an everpresent problem in the fashion world. Carmen Colle, World Tricot, who designs sweaters on contract is suing the House of Chanel for copying a crocheted floral pattern on a line of sweaters, dresses and skirts.

Legal issues & crime, France, APPAREL AND OTHER TEXTILE PRODUCTS, Legal/Government Regulation, Company legal issue, Cases, Clothing industry, House of Chanel, Counterfeiting

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