Belair Direct

Article Abstract:

Belairdirect has chosen to work with advertising agency, Toronto, Ontario- based Impiric Canada to create a customer relationship management communication campaign for the insurance company. This move shows a consolidation of agencies for Belairdirect, which previously maintains three ad agencies, including BBDO Response, PNMD Communications and Mediavision WWP.

Insurance, Insurance Carriers and Related Activities, Belairdirect

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Minute Maid fast off the mark

Article Abstract:

Minute Maid launched two national TV spots through Leo Burnett in Toronto proclaiming the company's sponsorship of the Canadian Olympic team in the forthcoming Winter Olympics in Salt Lake City.

United States, Fruit and Vegetable Canning, Canned fruits and vegetables, Canned Orange Juice, Canned juices, Leo Burnett Company Inc., Orange juice, Minute Maid

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CAnadian travel ads look homwward

Article Abstract:

Montreal-based BCP has created a campaign to boost tourism in the wake of the Islamic terrorist attacks on the US.

International Affairs, Travel Promotion (Govt), Tourism promotion, BCP Group Inc.

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