Better, smarter, stronger

Article Abstract:

The fading of the 30-second commercial slot with the emergence and prominence of personal video recorders, high-definition television, video on demand and digital television is highlighted. Reports state that the 30-second spots and conventional TV will continue as a core element of most major TV campaigns but will continue to lose impact and relevance to specialty cable.

Household audio and video equipment, Usage, Video equipment industry, Technology application, TiVo Inc., High-definition television, High definition television, Personal video recorders, Digital video recorders, Personal video recorder

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All the right pitches

Article Abstract:

While pitching for sponsorships, pitchers should focus on how their event will enhance the business of the marketer. Guidelines are presented for helping sponsorship pitch people get contracts from prospects.

Marketing procedures, Marketing, Company marketing practices, Corporate sponsorship, Event marketing

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NHL free agent preview

Article Abstract:

The off-season moves of teams in the National Hockey League, including the signing of free agents, are discussed. The performance of NHL teams in terms of their player acquisitions is also evaluated.

Hockey players, Hockey teams, Free agents (Sports)

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