Beyond boomer stereotypes

Article Abstract:

General Motors Corp's relaunching of the Chevrolet Impala went by way of an advertising campaign that aimed to capture a significant portion of the 50-something population or the so-called baby boomers. General Motors teamed up with MacLaren McCann to produce a television spot that evokes nostalgia about the Impala but at the same time without the sentimentality that often accompanies nostalgic advertising. As part of the advertisement's unique slant, originally scored sound tracks were used along with a retro-style girl being given a lift in the car.

Automobiles, General Motors Corp.

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Toyota sells functional fun

Article Abstract:

Toyota Motor Corp aims to create a new standard in small cars with the launch of a campaign for its subcompact Echo. Aimed at new, younger customers, the Toyota Echo is designed to provide complete harmony between the individuals and their environment, maximizing comfort, functionality and economy. The campaign was supported by print media, Web banners, unique sponsorhips and a cinema advertisement. In the first four months of the campaign, the echo captured more than 20% of the subcompact category.

Autos, Subcompact, Toyota Motor Corp., Subcompact cars

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Price to drive Kia's launchh campaign

Article Abstract:

Kia Motors Canada will use price to drive the launch campaign for its vehicles in the Canadian market in the fall of 1999. The South Korean- based automaker will introduce the 4X4 compact sport-utility vechile Sportage and the Sephia compact sedan to enter the Canadian market. Sportage is expected to have a beginning cost of around C$20,995, while the Sephia is expecte to be priced starting at C$12,995.

Foreign-Make Autos, Foreign cars

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