Scratch and save at Chapters
Article Abstract:
Chapters Online Inc has offered an online promotion that allows visitors to its website at www.chapters.ca to win prizes by scratching a virtual prize card with their mouse. Running from Nov 18, 1999 to Dec 31, 1999, the promotion offered prizes led by a Ford Focus ZTS, 3Com Palm Connected Organizers, five $200 Web site shopping sprees and coupons worth $5 and $10 for use at Chapters book store branches. The company's home page allows visitors to surf through available collections of books, electronic gadgets, compact disks and gift suggestions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
France's Nets lead the way
Article Abstract:
France Television Publicite (FTP) has conducted Internet auctions of advertising time for television since Nov 15, 1999. FTP, which is believed to be the first firm in Europe to go online at auction advertising, plans to raise its advertising auctions by 10% by the end of 2000. FTP management explained that the rational behind the use of the Internet in auctioning air time for advertising is to give advertisers the advantage of predictability in terms of quantities they will be buying.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Quebecor doubles Canoe ad spend
Article Abstract:
Quebecor Inc will double the ad budget of news Web site, Canoe (Canadian Online Explorer), in an effort to raise awareness of the brand and entice more advertisers. The company plans to buy the 40% equity interest that it does not already own in Canoe from BCE Inc. In addition to increasing Canoe's ad budget, Quebecor plans to unveil a multi-media campaign targeting both consumers and corporate Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Breaking into heaven. Paper tigers do it the Nordic way
- Abstracts: Cook Islands to get Canadian expertise. AirScene selection. Bovis procures Barcelona contract
- Abstracts: Automatic weather reports. Coming out of the clouds. Effective weather observation
- Abstracts: Airport arrivals. The Netherlands redesign
- Abstracts: Shartar replaces Eames at Coca-Cola. Coke summer promo in the cards. Coke plays everyday hockey