Blackberry connects via its partners

Article Abstract:

David Werezak, Research in Motion's VP for marketing, said the company is very pleased with the brand recognition that its Blackberry device has achieved. The Blackberry is a totally-wireless e-mail device but with less personal organizational features than personal digital assistants. There are some 200,000 Blackberry units in use in the US as well as an undetermined number in Canada. Its users are mobile professionals who tune in to its positioning 'Always Connected. Always On.'

Product information, Other Communications Equipment Manufacturing, Communications Eqp NEC, Telecommunications equipment, Research in Motion

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From the inside out

Article Abstract:

Employee marketing, i.e. through employees who really value and staunchly support the companyEs brand, could prove a valuable tool for an organization towards strengthening a brand. The companies Campbell Company of Canada, AIM Trimark, and Westjet, which amply demonstrate the success of employee marketing, are profiled.

Marketing Management, Administration of Marketing, Analysis, Employee empowerment

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Frequent flyers club

Article Abstract:

Being cost-effective and easy to distribute, flyers offer a valuable marketing tool.The Flyer Distribution Standards Association was formed to tap the potential of flyers and to deal with related issues.

Marketing, All Other Publishers, Book publishing, Pamphlet Publishing, Methods, Evaluation, Pamphlets

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