Bluecanoe cuts through

Article Abstract:

The advertising and merchandising practices that helped Canada's Irving Oil in rebranding its Mainway convenience stores as Bluecanoe are discussed.

Facilities & equipment, Convenience Stores, Grocery stores, Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Crude Petroleum & Natural Gas, Organizational nomenclature, Petroleum refining, Petroleum industry, Buildings and facilities, Names, Irving Oil Ltd.

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The year of Frank and Gordon

Article Abstract:

The use of animated rodents as a crucial advertising weapon by Bell Canada to promote its brands is discussed.

Forecasts, trends, outlooks, Communications, Broadcasting and Telecommunications, Telephone Communication, Usage, Telecommunications services industry, Telecommunications industry, Forecasts and trends, Communications industry, Market trend/market analysis, Advertising campaigns, Animation (Cinematography), Bell Canada, Brand equity

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The pursuit of (advertising) excellence

Article Abstract:

Advertisements broadcast during Canadian Winter games are discussed.

Canada, Analysis, Canada Winter Games

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