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Business, international

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Can we talk?

Article Abstract:

There is a need for creative and media people to collaborate in order to enhance creative and media ideas that can be carried cross-channel and cross-platform. The laurels recently won by Nike and Advil are the results of such collaboration.

Author: Neve, Bruce
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Personnel administration, Human resource management, Marketing industry, Company personnel management

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Creative eye

Article Abstract:

Suggestions to produce creative advertising features are presented and some advertisements are featured.

Author: Martin, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Product quality, Quality management

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Creative eye

Article Abstract:

The aesthetic values of the advertisments of Volkswagen, Fight Network and Bud Light are described.

Author: Rocca, John
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Evaluation, Appreciation, Creative ability, Creativity

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Subjects list: Management, Canada, Company business management, Business creativity, Advertising
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