Sprint grows up

Article Abstract:

The telecom provider, Sprint Canada, which provides flexible integrated services including, long distance, Internet, business solutions and wireless services, has shed its new-kid image in favor of a direct response marketing campaign.

Communications, Broadcasting and Telecommunications, Telephone Communication, Services information, Services, Telecommunications services industry, Telecommunications industry, Communications industry, Sprint Canada Inc.

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Keeping Terry top of mind

Article Abstract:

The marketing strategies adopted by Vancouver's Terry Fox Foundation that got it a place in Marketers That Mattered are discussed.

Foundations (Endowments)

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Counting on catalogues

Article Abstract:

Significance of catalogues, in boosting the retail sales of Canada, is discussed.

Sales & consumption, Retail Trade, Usage, Retail industry, Industry sales and revenue, Catalogs, CD-ROM catalog, Catalogues

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