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Business, international

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Stacking up

Article Abstract:

The Canadian consumer magazine industry remains vibrant, as the advertiser spending and new launches increased. Magazine industry is still in competition with vibrant electronic media, with the help of new introductions.

Author: Chilton, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Market information - general, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Supply and demand, Canadian periodicals

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Not in the cards?

Article Abstract:

Canadian shoppers opt for products that offer good prices and varieties instead of products that offer loyalty programs with rewards.

Author: Chilton, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Pricing Policy, Analysis, Economic aspects, Pricing, Consumer preferences, Product price, Product evaluation, Loyalty programs (Marketing), Top rating

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The daily views

Article Abstract:

Increasing number of online newspaper readers and its effects on conventional newspaper industry are analyzed.

Author: Chilton, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Sales & consumption, Newspapers, Newspaper publishing, Technology application, Electronic publishing, Electronic publication, Market size, Newspaper reading

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Subjects list: Canada, Forecasts and trends, Market trend/market analysis, Industry forecasts
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