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Business, international

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The candy men can

Article Abstract:

An overview of how Knave's Candy Co. has adopted a new name, packaging and hip-hop culture to market its Clodhoppers chocolate in the U.S. is presented. The success story of the Canadian confectioner, which was founded in 1996 by Larry Finnson and Chris Emery, is outlined.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Sugar and Confectionery Products, Chocolate, Candy industry

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The melancholy kingdom

Article Abstract:

Disneyland, which has for long been one of the world's most valued global brands and a promoter of American identity, is gradually losing its charm. The brand is becoming obsolete.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Disneyland, Brand identity

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Audio outlaw

Article Abstract:

The article discusses the popularity of United States satellite radio services among Canadians inspite of use of the services being considered illegal in Canada.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Canada, Legal issues & crime, Government regulation (cont), Government domestic functions, Radio Broadcasting, Government regulation, Legal/Government Regulation, Radio broadcasting stations, Prerecorded Music Services, Laws, regulations and rules, Digital audio broadcasting, Broadcasting policy

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Subjects list: United States, Marketing, Company marketing practices, Forecasts and trends, Market trend/market analysis
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