Commitment to creativity

Article Abstract:

The limitations imposed by brainstorming-type sessions on creative idea development are described. The need for organizations to provide a congenial physical environment along with sufficient motivation and freedom of thinking to promote true workplace creativity is discussed.

Motivational Techniques, Management-Creativity, Forecasts and trends, Market trend/market analysis, Advertising, Employee motivation, Business creativity, Advertising effectiveness, Group problem solving

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Doing more-and less

Article Abstract:

Right and wrong approaches to marketing are given. Marketers mistakenly assume that customers want more choice when infact customers find too much choice annoying and useless.

Marketing Management, Administration of Marketing, Consumer preferences

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The illusion of five-minute U

Article Abstract:

The conventional marketing tools and their failure in modern marketing scenario are discussed.

Marketing, Advertising, Marketing industry, Industry forecasts

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