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Business, international

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The 'marketing concept' RIP

Article Abstract:

Importance of market research before launching a product is explained. The need to focus on the product' s usage by the end users is also discussed.

Author: Moore, Karl
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Research Findings, Market Research, Market Research & Product Development, Forecasts and trends, Market trend/market analysis, Marketing research, New products, Product introduction, New technique

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Keep'em happy

Article Abstract:

The tips to public relation personnel on marketing of company profile to improve the profits of the company are presented

Author: Cohen, Kimberley
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Management dynamics, Management, Company business management, Public relations agencies, Public relations executives

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The keys to growing brands

Article Abstract:

Techniques to increase the growth of brands include new packaging and product extensions.

Author: Blasberg, John, Vishwanath, Vijay
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Risk assessment, Influence, Brand name products, Brand names

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Subjects list: Methods, United States, Marketing, Business enterprises, Company marketing practices
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