Testing Chinese waters
Article Abstract:
Quebec City-based Cossette Communication Group is marking its presence in China by opening an ad agency in Shanghai this month. Ken Koo, who is the general manager of Grapheme Koo in Vancouver, a unit of Cossette, and who will be heading the new Identica Shanghai, discusses the challenges ahead.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
China, Foreign operations, Cossette Communication Group Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Agency ambitions
Article Abstract:
Reasons for the failure of Canadian advertising agency Dentsu to become one of the top five advertising firms in Canada are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Japan, Competitions, Dentsu Tec Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Canada, Advertising agencies
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