Making dough on the net

Article Abstract:

Kinnikinnick Foods, based at Edmonton, made a modest beginning in 1991 with a one-man bakery selling gluten-free bread and buns at a local farmer's market. An e-marketing strategy resulted in its turning into a company today, with 70 employees, offering a line of 100 gluten-free products, and catering to leading groceries and individuals across Canada and the U.S. Jerry Bigam, CEO, shares the success story of the company and offers valuable tips for small businesses seeking to market through the Internet.

Management dynamics, Executive changes & profiles, Services information, Bakery Products, Advertising Management-Electronic Media, Methods, Management, Officials and employees, Services, Beliefs, opinions and attitudes, Company business management, Baked products industry, Baked goods industry, Electronic marketing, Bigam, Jerry, Kinnikinnick Foods Inc.

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Making pain pay

Article Abstract:

The negative and positive publicities received by the television advertising campaigns that promote Health Products Inc.'s Lakota brand of arthritis pain relief products are described. In spite of some criticism the brand is expected to have an enormous growth potential.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Medical Instruments and Supplies, Medical Equipment and Supplies Manufacturing, Medical Instruments & Supplies, Antiarthritic Analgesic Preps, United States, Television advertising, Criticism and interpretation, Medical equipment and supplies industry, Medical equipment industry, Medical test kit industry, Antiarthritic agents, Health Products Inc., Lakota (Medication)

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As good as their word

Article Abstract:

A combination of celebrity endorsements, public relations and marketing helped to save CV Technologies and promote its cold medicine, Cold-fX.

Ethical Cold Preparations, Proprietary Cold Preps, Ethical Cough & Cold Combinations, Pharmaceutical industry, Nonprescription drugs, Decongestants, Cold-fX (Medication)

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