On the spot

Article Abstract:

Contrasting views of Karen Howe, vice president, creative director of Due North Communications and Ian Mirlin, chief creative officer of MacLaren McCann, on the future of zippy commercials are presented.

Executive changes & profiles, Advertising, Officials and employees, Beliefs, opinions and attitudes, Marketing industry, MacLaren McCann, Howe, Karen, Mirlin, Ian

---

Confessions of a PVR user

Article Abstract:

The threat faced by television commercials due to increased use of personal video recorders by Canadian consumers is presented.

Consumer Behavior, Analysis, Consumer behaviour

---

Skipping the ads? Not always

Article Abstract:

The impact of personal video recorders, which can delete the television commercials, on television advertising is presented.

Management dynamics, Management, Company business management

Similar abstracts:

• Abstracts: Bring on the ads. The fickle beer consumer. Make way for the 'ad pod'
• Abstracts: The return of Menzoid Awards. It's my info, not yours. Holiday in the sun
• Abstracts: The 'marketing concept' RIP. The keys to growing brands. Keep'em happy
• Abstracts: The radio biz climbs off the sick bed. An audience to drool over. Cassaday is golden

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.