The radio biz climbs off the sick bed

Article Abstract:

Media industry players believe that the popularity of TV and its generally national rather than local focus have played on radio's strengths. Media Company/MBS Broadcast Supervisor John Capozzi credits the difficulty facing advertisers to find a local voice on TV to the combined pretax profit increase of the radio industry. The pretax profit of the industry was up to C$51.8 million in 1997 from C$8.6 million in 1996. Meanwhile, Sound Source Networks General Manager and Vice President Jean-Marie Heimrath said lack of inventory in TV is prodding advertisers to look elsewhere such as radio. Heimrath also said radio, often seen as a retail medium, is benefitting from the good performance of retail.

Sales & consumption, Media Business, Radio

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An audience to drool over

Article Abstract:

CBC Radio is an attractive advertising medium with its affluent demographics, but the Canadian radio broadcaster has a no-advertising policy. Many media buyers have expressed interest in buying air time on selected programs such as Vancouver's Early Edition local morning show and Saturday's Basic Black with Arthur Black. The network's audience is almost twice as likely to have a university diploma as the general population and has very high incomes, said media buyer Maureen Beston quoting receint BBM Bureau of Measurement ratings figures.

Marketing procedures, Media Planning/Goals, Demographics, CBC Radio

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Cassaday is golden

Article Abstract:

A brief profile of John Cassaday, chief executive of Corus Entertainemnt Inc., including his services and achievements is presented.

Executive changes & profiles, Radio broadcasting stations, Officials and employees, Corus Entertainment Inc., Brief biography, Cassaday, John

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