Advergame on

Article Abstract:

The video game industry offers tremendous potential in the form of youth market. The key points to be considered by Canadian marketers to capture the potential of in-game advertising market are discussed.

Canada, Games, toys, and children's vehicles, Targets & Markets, Video game industry, Video games industry, Youth market, Video game advertising

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Keeping your cool

Article Abstract:

The key strategies that can be adopted by marketers to keep their brand image intact and prevent their brands from losing popularity with the consumers are presented.

Marketing, Services information, Brand image, Service enhancement

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Brand fulfillment

Article Abstract:

The effects of successful branding on consumer attitudes are discussed by focusing on brand equity of Phat Farm.

APPAREL AND OTHER TEXTILE PRODUCTS, United States, Evaluation, Clothing industry, Consumer preferences, Phat Fashions

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