Tear it all down
Article Abstract:
The need for companies to take into consideration consumers' input while designing brand management strategies is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, Venture Analysis, Business enterprises, Consumer preferences, Customer relations
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Brand 101
Article Abstract:
The article provides tips for marketers on successful brand management.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Marketing executives
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
User Contributions:
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Same game, new rules
Article Abstract:
The future trends in brand equity management are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Brand equity
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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Subjects list: Methods, Management, Canada, Product management, Company business management
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