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Business, international

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Creative eye

Article Abstract:

Details of image advertising campaigns of companies like Caledonia, Vancity, Out Games and Girl Guides, are presented.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising agencies, Services information, Agencies, Services, Image advertising

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Big brands on campus

Article Abstract:

The adoption of on-campus advertising campaigns for targeting lucrative student market in Canada is discussed.

Author: Ahlberg, Eric
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Targets & Markets, Students, College, Usage, College students, Target marketing, School grounds

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Creative eye

Article Abstract:

Details of some advertising campaigns of companies like The UPS Store, FedEx and West Jest, are presented.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Service Industries, Marketing, Services industry, Company marketing practices

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Subjects list: Canada, Forecasts and trends, Market trend/market analysis, Advertising campaigns
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