Bonded by brands

Article Abstract:

The advertising markets in Croatia and Slovenia are experiencing a boom because of the strong demand for western branded goods. The two neighboring countries differ in many ways, but the residents of Croatia and Slovenia share a common bond, which is a strong penchant for western branded goods. As a result, spending for advertising in the countries have significantly increased in the past year. In Slovenia, spending for advertising increased 7.3% in 1997, to reach a total of DM198.5 million, or US$110.2 million. In Croatia, on the other hand, advertising revenues for all media except radio totalled to DM137 million, or US$76.1 million, in 1997.

Sales & consumption, Slovenia, Croatia

---

Eyes on China

Article Abstract:

Western media agencies are venturing into the Chinese market for their Asian expansion. China has yet to be affected by the economic conflict throughout the continent. The Chinese advertising agencies are not prepared to compete with their Western counterparts. This is linked to relaxed government regulations and the untrained personnel of the agencies. The Chinese market is expected to be opened even more after it becomes part of the World Trade Organization again. Euro RSG has reorganized its business in Hong Kong, Taiwan, and China to produce the Grand China regional network.

China, Asia, Agency Formation/Mergers, Euro RSG

---

Data lifts hopes

Article Abstract:

IBOPE is pioneering independent audience ratings for the 15 million subscribers of cable television in Latin America. The large audience ratings organization is expected to start giving data by end of 1998. It will provide information regarding the major markets of Chile, Brazil, Argentina, and Mexico. Initiative Media managing director Gillian Pollock noted that it is easier to run pan-regional pan-regional campaigns with clear information. IBOPE plans to venture into the markets of Uruguay, Paraguay, and Costa Rica.

Chile, Research Findings, Services introduction, Argentina, Costa Rica, Latin America, Brazil, Mexico, Market Research Services, Marketing Research and Public Opinion Polling, Uruguay, Agency Planning/Goals, Paraguay, New Agency Services, IBOPE

Similar abstracts:

• Abstracts: Top Bulgarian banks. Top Polish banks
• Abstracts: West cashes in on Russian TV. Murdoch eyes Moscow. Atomic explosion
• Abstracts: Chinese power struggle. TV rivals could launch joint ad

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.