Will you still feed me, when I'm 64?

Article Abstract:

Swiss Chalet and Prime Restaurants are two restaurant chains that made improvements on their restaurants only after consulting with a very loyal group of customers, people aged 50 and above. Valerie McIlroy, VP for marketing at Swiss Chalet, said that a restaurant chain's most important responsibility is to consider the loyalty of this customer segment before finalizing their reimaging plans. On the other hand, Prime Restaurants has made certain changes geared towards pleasing this age group. The volume of music at its restaurants has been turned down and a more mainstream music has been adopted.

Commercial Food Services, Food services

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Brand power: how marketers across Canada used mobile to engage consumers with their brands

Article Abstract:

McDonald's text messaging promotion in Quebec offered a three-night trip for four to New York City in an effort to convince young adults to visit its restaurants after a night out. Calvin Klein's promotion of their IN2U fragrance allowed people to share their thoughts on a billboard through texting their message to a number on a billboard.

Marketing procedures, Communications, Broadcasting and Telecommunications, Restaurants & Food Service, Telephone Communication, APPAREL AND OTHER TEXTILE PRODUCTS, Advertising Activity, Service industry machinery, not elsewhere classified, Sales Promotion, United States, Usage, Case studies, Telecommunications services industry, Telecommunications industry, Marketing, Restaurant industry, Advertising, Communications industry, Clothing industry, McDonald's Corp., Company marketing practices, Sales promotions, MCD, Calvin Klein Inc., Text messaging, Mobile marketing

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Prepaid brings PCS to young folks

Article Abstract:

Bell Mobility has rebranded and repackaged its prepaid cellular telephone line and gave it a marketing boost by way of a relaunching of television and cinema ads. The commercials for the prepaid cellphone line, called Solo, do not focus on the product itself but rather depict how the phone fits the active lifestyles of young adults. The advertisments were done by Cossette Communication-Marketing of Toronto, Ontario. Bell Mobility's ultimate goal is to bring customers to post-paid subscription services.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Bell Cellular Inc.

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