Branding the experience

Article Abstract:

A report is presented on how the success of great brands lies in focusing on consumersE experience. Brand experiences, which include four domains, namely physical, emotional, intellectual and spiritual, and how each of these domains offers a company with ways to bond with consumers in a personal way, are explained.

Product management

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Making the connection

Article Abstract:

Persuasion approach to marketing, where consumer is persuaded to buy the product, is analyzed and replacement of persuasive approach with customer-centric, human marketing approach, is suggested.

Market Targeting & Approach, Analysis, Customer satisfaction, Market strategy

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The value of strategic design

Article Abstract:

Canada has a huge designer workforce but most of them are craftspeople rather than strategists. The guidelines to become a good strategic designer are discussed.

Management dynamics, Management, Company business management, Designers

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