Surviving the Wal-Mart effect

Article Abstract:

Impact of globalization of big agencies like Wal Mart Inc. on strategies of small retailers, inorder to sustain the growing competition, is discussed. Business survival tips for retailers are presenetd.

Marketing procedures, Global Marketing, All Other Specialty Food Stores, Variety stores, Discount Stores, Economic aspects, Company marketing practices, Small and medium sized companies, International marketing, Retailers (Persons)

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Harry Potter & the great divide

Article Abstract:

Perceptional differences between the creative people and clients in marketing are discussed. Steps to bridge this gap are detailed. Importance of communication in marketing is highlighted.

United States, Influence, Communication, Communications

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Teachings of the church

Article Abstract:

Faith of people on the Catholic Church, which is used by several companies as a marketing tool, is discussed.

Usage, Christianity

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