Barbarians at the gates

Article Abstract:

Marketing departments in organizations have little understanding of shareholders. Meeting shareholder needs is a fundamental problem for marketers. The solution to this problem is treating return on investment (ROI) not as a mechanical formula but as a concept for creating value for shareholders.

Stockholders, Return on investment, Rate of return

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Marketer, heal thyself

Article Abstract:

Information is presented on how agencies should tap the potential of smart MBAs to revive the ailing Canadian advertising industry.

Business education graduates

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Beautiful losers

Article Abstract:

The failure of business organizations to keep up after successful market positioning is discussed.

Venture Analysis, Business enterprises, Market positioning

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