Branding together

Article Abstract:

The co-branding trend in the Canadian fast food industry began in 1992 by accident. Tim Hortons and Wendy's International were co-branded because they shared the same franchisee, Scott's (Restaurants Inc). The co- branding between a few outlets ultimately resulted in the merger of the two firms. Various forms of co-branding developed which was later copied by other Canadian restaurant firms. The development has spread to include co-branding not just among restaurant firms but also between food and non- food firms.

Food Services and Drinking Places, Eating Places

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Panagopoulos mulls Eastern move

Article Abstract:

Panagopoulos Pizza of British Columbia will continue its expansion across Canada and the Far East. Pax Robertson, Panagopoulos' VP for marketing, said the pizza chain has experienced significant growth in sales and market share since 1997. It also sold $58 million worth of pizza in 1998. Robertson anticipates that it is only a matter of time before Panagopoulos enters the Ontario market but admits that its entry into western Canada will take some time due to strong competition.

Limited-Service Restaurants, Asia, Fast Food Pizza Restaurants, Fast food restaurants, Pizza restaurants, Panagopoulos Pizza

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Not just a ski hill

Article Abstract:

Grouse Mountain Resorts is not just a skiing area. It comprises only one of four core markets of the business which includes sightseeing, dining and corporate incentive travel. Grouse Mountain's ski demographics are young families in the Lower Mainland, beginning skiers and those who are seeking convenience. The skiing market is composed of 85% local clients with about half of that coming from the North Shore.

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