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Burberry CEO retrenches: fewer items, faster delivery

Article Abstract:

Angela Ahrendts, chief executive officer of luxury apparel brand Burberry Group PLC, is decreasing the number of the company's products by nearly one third in an effort to curb the rapid but unsupportable growth of the past few years. Deliveries will be made more frequently, and marketing teams, designers, and store managers will also work in tandem more often than before.

Author: Rohwedder, Cecilie
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
Financial management, Organizational history, United Kingdom, Finance, Company restructuring/company reorganization, Reorganization and restructuring, Company marketing practices, Company financing, Company organization, Burberry Group PLC

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Breaking a taboo, high fashion starts making goods overseas

Article Abstract:

European luxury goods fashion houses would often outsource manufacturing to Eastern Europe and Northern Africa except for their fanciest collections. Rising competition from less expensive brands, increased labour costs and currency fluctuations means even the exclusive lines are now being produced in developing countries.

Author: Rohwedder, Cecilie, Galloni, Alessandra, Agins, Terri
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2005
Italy, Foreign operations, Forecasts, trends, outlooks, Northern Africa, Industry Overview, Economic aspects, European Union, Fashion designers, Industry forecasts

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Hips wear this cat

Article Abstract:

The article discusses the appeal and popularity of Caterpillar Inc. clothes and accessories in Europe.

Author: Rohwedder, Cecilie, Hallinan, Joseph T.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
Geographic, Apparel & Related Products, Apparel Manufacturing, Caterpillar Inc., CAT

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Subjects list: Marketing, Clothing industry, Europe
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