Business-to-business market making on the Internet

Article Abstract:

The potential of the market maker model in electronic commerce lies in its ability to offer innovative services to both buyers and sellers in the site, since additional businesses, not only in form of new subscribers to the service, but also in terms of the database generated from these subscribers, will drive the profitability of these Web sites. Market maker Web sites should offer ease of transaction and additional site content that offers value to subscribers. Additional programs, such as rebates and discounts, also help in promoting the Web sites.

Industrial Advertising, Research, Web sites (World Wide Web), Information services, Web sites, Electronic commerce, E-commerce, Business-to-business market, Business to business market, Business to business advertising

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Country managers: the next generation

Article Abstract:

The term 'country manager' refers to key executives who have been tapped to head subsidiaries and affiliates in foreign markets. Today, the role played by country managers is changing, along with his responsibilities and required skills. These changes are being driven by the disappearance of national distinctions with regard to customers, increasing competition, the integration of different operations on a global or regional basis, improving global cooperation and the rise of regional trading blocs.

Management, International business enterprises, Multinational corporations, Practice, International economic relations, Executives

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Moral conflicts among Norwegian advertising professionals: a summary of pilot data

Article Abstract:

A pilot study was carried out to determine the frequency and seriousness of role conflict among advertising professionals in Norway. The study took into account various conlicts such as personal ethics, professional quality standards and the environment. The results indicate that there a need for a workshop in business and professional ethics for advertising professionals in Norway.

Ethical aspects, Norway, Advertising services, Advertising

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