Segmenting program membership
Article Abstract:
The process of using customer preferences data for segmenting loyalty program memberships based on various factors is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Usage, Evaluation, Consumer preferences, Databases, Database, CD-ROM catalog, CD-ROM database
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Types of loyalty programs
Article Abstract:
A focus on various customer loyalty programs and their implementation is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Models, Customer loyalty
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Canada, Company business management, Loyalty programs (Marketing)
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