Riding high with Saab

Article Abstract:

General Motors Canada's promotional campaign for the launch of its new Saab vehicles focused on fun and creativity. The innovative scheme, which attracted 20,000 people to test drive the cars that were mounted on a working ferris wheel, gained good media coverage.

Canada, Motor vehicles and car bodies, Marketing procedures, Public affairs, Sales Promotion, Innovations, Marketing, Automobile industry, General Motors Corp., GM, Media coverage, Company marketing practices, Sales promotions, Saab (Automobile)

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Microsoft plans of attack

Article Abstract:

A focus on software giant Microsoft's strategies for lucrative search engine advertising market is presented.

United States, Prepackaged software, Strategy & planning, Sales & consumption, Editorial, Planning, Usage, Computer software industry, Software industry, Microsoft Corp., MSFT, Internet/Web advertising, Internet advertising, Internet/Web search services, Search engines, Company business planning, Internet search software, Internet/Web search service, Market size, Text search and retrieval software

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