Desperately seeking marketing ROI
Article Abstract:
A discussion by a panel of senior leaders from national and global organizations on proving the value of marketing communications investments is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Financial management, Management dynamics, Management, Finance, Company business management, Return on investment, Marketing communications, Company financing, Rate of return
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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A welcome intrusion
Article Abstract:
The implementation of social ethics in advertising campaigns is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Public affairs, Ethics, Ethical aspects, Advertising campaigns
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Canada
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