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Business, international

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Community newspapers

Article Abstract:

Statistical data for the community newspaper sector in Canada such as distribution, consumption and exclusive readership are presented. Graphs, charts and tables representing other information such as the Canadian Community Newspapers Association's membership. An industry overview is also provided.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Sales & consumption, Labor Distribution by Employer, Community Newspapers, Statistics, Membership, User statistics, Industry overview, Canadian Community Newspapers Association

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Custom - designed marketing

Article Abstract:

Information is presented on the marketing strategy of Maritime Life, CanadaEs foremost individual health and dental insurance provider, which offers 3,500 options to the consumers through its Flexcare program.

Author: Dunlop, Christine
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
INSURANCE CARRIERS, Services, Insurance industry, Maritime Life Assurance Co.

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The Sun'll come out tomorrow

Article Abstract:

A report is presented on how redesigning the Toronto Sun has helped the tabloid in improving readership and facing competition.

Author: Rosenblum, Steve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Tabloids, Newspaper publishing, Tabloid newspapers, Service enhancement, Toronto Sun Publishing Corp.

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Subjects list: Canada, Marketing, Company marketing practices
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