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Business, international

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Give digital a chance

Article Abstract:

There has been an influx of digital TV networks in the last few years, catering to a small but significant niche audience. A set of realistic evaluative measures is presented to test the success rates of digital TV networks.

Author: Wilson, Tim
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
TV Networks, Evaluation, Television networks, Digital television

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The theory of media evolution

Article Abstract:

The importance of media innovation is being recognized, as evidenced by the Media Innovation Awards and MC2 started by Marketing and Nike respectively. However, there is a need for improving the pitch process.

Author: Richards, Lauren
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Innovations, Communications industry, Mass media

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The yucks stop here

Article Abstract:

A preview of the offerings of Canada's leading broadcasters u CTV, Global, CH TV and CBC, for the new fall season is presented.

Author: Devries, Diane, Richards, Lauren
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Television broadcasting industry, Television programs

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Subjects list: Canada, Services
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