C r ales pr tes consommer

Article Abstract:

The rate of growth for the ready-to-eat cereal market is slowing, continuing to grow, with a 4.3% rise in volume and a 6.7% rise in value. In order to stimulate this market and return to the strong growth of the past years, national brand and private label operators are brining out new products and promotions, particularly crossed operations with other products eaten for breakfast. Although Kellogg dominates the market, its 45.8% volume market share is down 8%, and its 49% value market share is down 4.9%. for the twelve months ending 30 August 1998, calculated monthly. This development has particularly benefited private labels, which rose 25.1% in volume to reach a 19.7% volume market share, and which rose 26.9% in turnover to reach a 16.6% value market share; Jordans, which rose 21.4% in volume for a 4.2% market share, and 25.1% in value for a 4.1% value market share; Nestl which rose 16.7% in volume for a 21.1% market share, and 20.3% in value for a 22.6% value market share; and Weetabix which rose 14.8% in volume for a 3.3% market share, and 19.4% in value for a 3.2% market share.

Comment:

France: Rate of growth for ready-to-eat cereal mkt is slowing, continuing to grow, w/ 4.3% rise in volume & 6.7% rise in value

Cereal Preparations, Breakfast Cereal Manufacturing, Breakfast cereals, Article

---

FRANCE: THE FROZEN READY MEAL MARKET

Article Abstract:

The French frozen ready meal market represented 77,000 tonnes for the twelve months ending 22 August 1999, up 5.9%, for FFr 2.77bn, up 5.3%. The individually quick frozen products posted a 12.6% rise in volume and a 10% rise in value, while standard ready meals posted a 2.5% rise in volume and a 3.4% rise in value. The performance of portionable products in products in bags, over trays is due to the rise in innovations since manufacturers have mastered individually quick frozen technology. Family-size ready meal products is the fastest-growing segment, up 10.1% in volume and up 8% in value, followed by individual ready meals, up 4.4% in volume and up 8% in value, and dual portion ready meals, up 1% in volume and up 2.8% in value.

Sales & consumption, Frozen Specialties, Frozen Food Manufacturing, Frozen foods

---

FRANCE: THE DENTAL CHEWING GUM MARKET

Article Abstract:

The toothpaste market appears to also want to benefit from the chewing gum market, which represented FFr 1.3bn in 1998, up 2.1% from 1997. These are product which are purchased by French households at least once a year. The number of toothpaste and liquid tooth cleansers which are now bringing out chewing gum growing. SmithKline Beecham began this segment nearly two years ago by launching Aquafresh Protect, and it now includes other brands such a Signal, Tonigum, and Freedent.

Toilet Preparation Manufacturing, Chewing Gum, Nonchocolate Confectionery Manufacturing, Mouthwashes & Dentifrices, SmithKline Beecham Corp. (Philadelphia, Pennsylvania), Oral hygiene products

Similar abstracts:

• Abstracts: Alsa lance une p te liquide pour g teaux FRANCE: REVIEW OF THE DESSERT MIX MARKET. FRANCE: INFOGRAMES PRESENTS SUPREME SNOWBOARDING
• Abstracts: FRANCE: GEMEY LAUNCHES HARLEY PERFUME. FRANCE: VIVIERS DE FRANCE IN SELF SERVICE. Fruit d'Or
• Abstracts: A la fa on de Peapod FRANCE: CASINO LOWERS ITS PRICES. FRANCE: SUPERMARKETS TEST ELECTRONIC COUPONS
• Abstracts: Chine continentale Carrefour aura quinze magasins la fin 1998 FRANCE: DROP IN FROZEN FOOD MARKET

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.