CT Acceptance steps up marketing action

Article Abstract:

Canadian Tire Acceptance Ltd., the Welland, Ontario-based financial services unit of Canadian Tire Corp. of Toronto, Canada, is stepping up its marketing effort by trying to make a move at one-stop-shopping model with Canadian Tire DIRECT, a pilot program made up of five proprietary kiosks in London, Ontario. Along with performing common financial transactions, holders of a Canadian Tire credit card can avail of other services such as changing personal information account numbers, requesting cash advances and statement prints. The pilot started in May 1998 and will run for an indefinite period of time, depending to consumers' response.

Company Planning/Goals, Nonbank Credit Card Firms, Credit Card Issuing, Marketing/Advertising Methods, Nonbank credit card services, Article, Canadian Tire Acceptance Ltd.

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Women, boomers new home reno targets

Article Abstract:

Home improvement stores in Canada are stepping up their marketing efforts in hopes of getting a bigger share of a sector that is expected to grow to $20 billion by 2000. The expected growth is attributed to a growing number of women and baby boomers who are becoming more interested in home improvement and do-it-yourself projects. Marketing strategies by companies such as Lansing Buildall, Home Hardware and Home Depot Canada include expanding product selection, redesigning category departments and handing out promotional materials.

Do-It-Yourself Building Materials (Ret, Home Centers, Home center stores

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Zellers aims for $200M in Truly sales

Article Abstract:

Zellers Inc of Brampton, Ontario, has launched a marketing campaign to pomote its new Truly brand of toiletry products. The campaign includes creative design and packaging graphics provided by Dollery Rudman Freibauer Design Assocs. The products were also priced 20% lower than similar national brands. The company expects to generate $200 million in annual sales from its Truly line of products.

Toilet Preparation Manufacturing, Toiletries, Zellers Inc.

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