CTV's 'Millionaire' losing its magic
Article Abstract:
Industry experts are having reservations as to the decision by CTV Television Network Ltd to increase the air time of the hit show 'Who Wants to be a Millionaire' from three to four times a week. They say that the move could affect the show's demographics, particularly since several other hit shows are now being to be aired in simulacast with the show. Moreover, briefing notes from M2 Universal revealed that the show is starting to skew towards a more traditonal game show profile of viewers age 50 and above.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Fund your own shows
Article Abstract:
Advertisers and ad agencies in Canada know the value of advertiser-funded TV programming but relatively few have considered using the medium. For instance, Michael Welling, VP of brand development for Lipton, says that his company believes that its advertising budget should be spent on developing more effective advertising. Likewise, Mary Falbo, media director at Saatchi and Saatchi in Toronto, says funding programming is not the area of expertise of advertisers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Hit spotters
Article Abstract:
Some of Canada's successful TV program buyers describe criteria that they look for when searching for a US TV program to buy and bring to Canada. These includes entertainment value, cost, likely advertiser response and producers' pedigree. However, Canadian program buyers also also say that they are limited by US networks' package purchases and incumbency positions as well as their own networks' apparent aversion to risk.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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