Public Maxxcom underperforming
Article Abstract:
Analysts claim that Maxxcom Inc. is performing below par despite a successful initial public offering (IPO). This is partly due to the inactivity of other publicly traded marketing companies. The Toronto, Canada-based advertising agency netted about C$60 million from the IPO. Its stock price has declined to the high C$8 range since it opened in Mar 2000 at C$10.35. Analyst Tim Sorensen claims that Cossette Communication- Marketing and Envoy Communications Group have affected Maxxcom.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Lever goes through major makeover
Article Abstract:
Unilever Canada has undergone a reorganization of its brand management and media planning groups. Under the restructured operations of the firm, the three brand groups of the firm will have different category directors. In addition, the firm has consolidated its multi-million media account with Harrison Young Pesonen and Newell. The move comes in the wake of vice- president of brand development Esther Lem's questioning of the conventional ways of media planning.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Michael Wilson hangs own shingle
Article Abstract:
Wilson Associates Public Relations Ltd is a new PR firm being launched by Michael Wilson, who has 20 years of experience in his mother's PR agency, Hilda Wilson Group. Wilson will take with him two key accounts, Weight Watchers and Shoppers Drug Mart, which have been handled by Hilda for 35 years. Wilson is planning to hire more staff and will not be looking for other accounts at present time.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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