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Calgary rushes up New West image

Article Abstract:

Calgary Inc has signed up advertising agency Parallel Strategies Group to produce a consistent image of Calgary, Alberta. Calgary Inc is an organization composed of civic agencies based in Calgary which aims to promote the city and reflect its pioneering and entrepreneurial spirit. Based on the survey conducted by Parallel, residents felt that what the city needed was a campaign that highlighted the old and new sides of Calgary.

Author: Ramage, Norma
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
New orders received, Civic and Social Organizations, Civic & Social Organizations NEC, Parallel Strategies Group

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Calgary firm markets via alliances

Article Abstract:

Canadian small business software firm NoMatterWare is marketing its products through a number of alliances with business partners such as Hewlett-Packard. Hewlett-Packard will sell NoMatterWare's branded software to its small business customers. NoMatterWare Pres Brad Churchill also intends to sell a CD version of their software through leading retailers such as Future Shop and London Drugs.

Author: Ramage, Norma
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Software Publishers, Strategic alliances, Computer Software, NoMatterWare

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Quintessential Calgary

Article Abstract:

Laurie Schild, the newly appointed vice-president of marketing and external relations for Calgary Exhibition & Stampede at Calgary is content with her new job. Laurie has previously worked with top companies like Canadian Airlines, Telus and Bell, etc.

Author: Ramage, Norma
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Executive changes & profiles, Officials and employees, Financial services industry, Appointments, resignations and dismissals, Calgary Co., Schild, Laurie

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Subjects list: Canada
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