Campbell takes health approach
Article Abstract:
Campbell and Bell has launched a unique marketing campaign for educating customers on health choices. A focus on this campaign is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Marketing procedures, Marketing, Company marketing practices, Health products, Health care products, Campbell and Bell Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Lou Puim
Article Abstract:
Lou Puim, vice-president of marketing at Wal-Mart, Canada, has passed away at the age of 48.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
United States, Executive changes & profiles, Obituary, Officials and employees, Puim, Lou
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Made to order
Article Abstract:
The product diversity strategy followed by retail giant Wal-Mart in Canada is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Canada, Management dynamics, Management, Economic aspects, Company business management, Diversification in industry, Industrial diversification
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: United States, Discount stores, Wal-Mart Stores Inc., WMT
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