Campbell's

Article Abstract:

Campbell Soup Company Ltd.'s marketing strategy is discussed. The company, which started in 1899, launched a contest to promote its new barbecue-inspired soups, and the top prize was a tailgate party with CFL players in Toronto. One of the company's advertisements focused on a family eating Chunky Soup while a voiceover states that the product is the official soup of the CFL's Montreal Alouettes. The need to reflect the identity of Canadians in advertisements is also tackled.

Canada, Campbell Soup Company Ltd.

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Heir apparent

Article Abstract:

Loblaw Co. executive chairman Galen Weston Jr. will appear as the new spokesperson for Loblaw's President's Choice brand. The company is trying to turn around from their problems that include a failure in their supply chain reorganization and a $219 million loss in 2006.

Strategy & planning, Executive changes & profiles, Planning, Evaluation, Officials and employees, Beliefs, opinions and attitudes, Personalities, Advertising campaigns, Endorsements, Company business planning, Weston, Galen Jr.

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Loblaw stays true

Article Abstract:

The creative marketing strategies adopted by Loblaw Company's marketers that have helped it to retain its brand image and constantly deliver high-quality products are discussed.

Management dynamics, Management, Company business management, Brand image

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