Small-town Beer, big impact

Article Abstract:

The simple marketing strategies adopted by beer firm Lakeport Brewing Corp.'s marketers to promote its brand as a high quality beer and position itself firmly in Ontario's beer market are discussed.

Breweries, Beer & Ale, Standard Beer, Beer

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Lakeport giving away KFC chicken

Article Abstract:

Ontario based breweries giant Lakeport Brewing is offering KFC's Big Crunch Sandwich coupons for its bulk beer packs. These packs are priced at $24 per 24 tins.

Restaurants & Food Service, Food Services and Drinking Places, Service industry machinery, not elsewhere classified, Restaurant industry, KFC Canada

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The layered look

Article Abstract:

The details of the optimum loyalty program initiated by Dove and Shoppers Drug Mart to improve its sales by innovative partnerships with vendors are presented.

Drug stores and proprietary stores, Pharmacies and Drug Stores, HEALTH SERVICES, Drug Stores, All Other Miscellaneous Ambulatory Health Care Services, Physical Fitness Programs, PERSONAL SERVICES, United States, Drugstores, Personal care industry, Shoppers Drug Mart Ltd., Dove Inc.

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