Canada shows Japan its colors

Article Abstract:

The Canadian Tourism Commission is investing $3 million in a campaign designed to entice Japanese travellers to the country. CTC's share of outbound travellers has faced a decline due to the economic crisis in Asia. Of the total number of Japanese international travelers, only 4% reportedly visit Canada. Dubbed the "Colour of Canada," the campaign features each season with different color, scenes of Niagara Falls, Montreal's Notre Dame Basilica and birds flying over the Rockies. The campaign targets young, working women and women over 45 years old who make most of the travel decisions in Japanese households. The campaign will appear in Japanese consumer magazines, dailies and travel trade publications.

Marketing procedures, Campaign Launched, Print Media, Campaign Themes, Tourist Travel, Tourism, Article

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Elle beats Cosmopolitan to Canada

Article Abstract:

Transcontinental Publications has entered into an agreeemnt with Hachette Filipacchi magazines to bring a Canadian version of a popular US women's magazine into Canada. The 50/50 partnership will bring Elle Canada to newsstands in Feb 2001. It is similar to the one the companies agreed on in 1980 when they launched Elle Quebec. Transcontinental beat Rogers Media Publishing which was talking with Hearst Magazines to launch a Canadian version of Cosmopolitan.

Periodical Publishers, Strategic alliances, Periodicals, Transcontinental Publications

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Canada Post's second life

Article Abstract:

Laurene Cihosky, senior vice-president of direct marketing, advertising and publishing business for Canada Post, revealed that Maple Grove, a virtual city in a virtual world called Second Life, has positioned the company as a shipment fulfiller of e-commerce transactions for different retailers. Canada Post linked Maple Grove with its Logbook holiday catalog, which advertises products from Canadian Merchants.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Services information, Public Mail & Express Services, Postal Services, Postal Service, U.S. Postal Service, Material Handling Equipment Manufacturing, Construction and Related Machinery, Mail Delivery Systems, Postal Service & Subsidies, Usage, Services, Technology application, Canada Post Corp., Online social networks, Virtual worlds

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