Canadian departs from Amex

Article Abstract:

Canadian Airlines International has ended its association in American Express' Membership Rewards program, where it gave members the opportunity to exchange their Amex points for Canadian Plus frequent-flier points for the past eight years. The airline gave no reason for its decision. However, Alan Stark, CEO of Amex Bank of Canada, said he was suprised that Canadian would turn its back on an ongoing source of revenue. Amex Bank is allowing customers to use their points for travel certificates for up to 50% of the value of the air tickets.

Alliances, partnerships, Alberta, Canadian Airlines International Ltd.

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Grinch gives back the holidays

Article Abstract:

Visa Canada has launched a promotional campaign to encourage its cardholders to shop online using their credit cards. The promotion, which runs from Nov 1, 2000 until Dec 31, 2000, offers Visa cardholders 10% to 20% discount on merchandise they purchase at participating online sites such as chapters.ca, compaq.ca and lushcanada.com. Visa will also reward 50 lucky cardholders who will get back the total dollar amount they spend on their holiday shopping, including a chance to win a trip to Hollywood, CA.

Advertising

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Competition lives

Article Abstract:

New entrants to Canada's airline industry would compete with the merged Air Canada-Canadian Airlines operations on price but not on service. It would be useless competing with Air Canada on service due to the size of its network and the frequency of its flights. For instance, airlines WestJet, Canada 3000, Royal Aviation and the planned CanJet are all offering low-fare flights. Air Canada may also engage in sales in the shoulder periods.

Market information - general

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