Choosing and using a database

Article Abstract:

Computer databases can be used as flexible and effective marketing tools to collect, update, delete and report on business database within any industry. Potential clients, mailing lists and networking contacts are most commonly recorded in most marketing databases. Flat file databases such as Quattro Pro or Symphony are used for one to one database relationships, whereas one to many relationships require relational databases such as Access. Some investigation is required before a suitable database is selected.

Analysis, Information management, Database marketing

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Through the letterbox

Article Abstract:

Direct mail can be an important marketing tool for many architectural firms. However, it can only be a part of a wider marketing approach which includes activities such as press coverage and networking. Direct mail can improve awareness of a particular firm, highlight where it differs from its competitors, encourage the recipient to take action and give details of the benefits available to clients. It must be used on a regular basis, rather than just once.

Usage, Architectural firms, Architectural services, Direct mail advertising, Direct-mail advertising

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A river runs through it

Article Abstract:

Issues concerning the design and construction of a family home on the River Thames in Berkshire, England are presented. Architect Adrian James has re-interpreted boathouse architecture with the use of massive piers to support the steelwork frame, first floor accommodation and full width balcony.

Housing, Practice, Design and construction, Thames River, Boat-houses, Brick houses, Boathouses, James, Adrian

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