Choosing the right combo

Article Abstract:

Around C$535 million was spent on search engine marketing in Canada in the year 2006, proof of the growth of online marketing. However, marketer must ensure that their online strategies compliment what they do offline, as one in every five Canadians have been found to be watching the television and surfing the internet at the same time. Marketer's strategies on increasing their rank in search engines are described.

Usage, Practice, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Internet marketing, Text search and retrieval software

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The score in 2004

Article Abstract:

An overview is presented of advertising companiesE business in 2004, which reflects a focus on organic growth than winning multi-million dollar advertising accounts.

Advertising agencies, Agencies, Industry Overview, Management, Company business management

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Asian women targeted by Jasmine

Article Abstract:

The author examines the introduction of a new magazine targeting Asian-Canadian women in Canada. Topics include target marketing, competition, and market size.

Periodicals, Periodical Publishers, Women's Periodicals, Competition (Economics), Periodical publishing, Women's magazines, Target marketing

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