TNT delivers integrated global account to JWT

Article Abstract:

Global express delivery service, Amsterdam-based TNT Express Worldwide, has appointed advertising agency J. Walter Thompson to handle its worldwide marketing account. TNT, the world's fourth-largest air express company with sales of $1.7 billion/y, previously operated a regional marketing operation, but this is being centralized along with other activities.

Private Mail & Express Services, Couriers and Messengers, Advertising, Courier services, Express delivery services, JWT Worldwide, TNT Express Worldwide

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P&G to squeeze media effectiveness says 2nd memo

Article Abstract:

Consumer products maker Procter and Gamble (P&G) is pressurizing its advertising and media agencies to reduce wastage and cut costs. The company, which is the world's largest advertiser, has sent companies on its rota a memo explaining how media buying should be carried out and how they can help P&G reduce its marketing support spending.

Marketing, Procter & Gamble Co., PG

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