Cigarette advertising and consumption in the United States: 1961-1990

Article Abstract:

Aggregate cigarette consumption in the US from 1961-1990 has been found to be dependent on price and income, not on advertising expenditures. This indicates that the clamor for the ban of cigarette advertising is irrelevant since legislations do not necessarily discourage or lessen cigarette consumption. However, advertising is effective in as far as competition is concerned. It serves as a mean to update the consumers on the latest product changes and innovations.

Cigarettes, Tobacco industry

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Beer brand advertising and market share in the United States: 1977 to 1998

Article Abstract:

Aspects relating to the advertising and market share of beer brands in the United States are presented, with focus on a twenty one year period from 1977. For specific brands, advertising and market share are closely linked and mass media advertising is necessary to communicate aspects of product innovation.

Brewing industry, Breweries, Brand name products, Brand names

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Firm-based market structure analysis using competitive advertising responses

Article Abstract:

The issue of market structure analysis is presented, with the proposal that companies need to gauge competitor behaviour and perception of market structure, when developing their corporate strategies. A company-based measure is developed using advertising reaction information to influence market structure.

Methods, Business planning

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