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Business, international

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Cluster sampling: a false economy?

Article Abstract:

The damaging effects of clustering of a sample size on the statistical reliability of the sample, ways of improving the precision more effectively by increasing the number of clusters rather than increasing the number of respondents per cluster are discussed.

Author: Zelin, Andrew, Stubbs, Roger
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
Cluster analysis

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An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias

Article Abstract:

The results of test conducted to know the authenticity of two methods uopen-ended contingent valuation (CV) and limit conjoint analysis (LCA) which are used for measuring the willingness to pay (WTP) are presented.

Author: Backhaus, Klaus, Wilken, Robert, Voeth, Markus, Sichtmann, Christina
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
Analysis, Payment

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Predicting purchase decisions with different conjoint analysis methods

Article Abstract:

The efficacy of conjoint-based approaches in forecasting purchase decisions, using Monte Carlo simulation, is analyzed.

Author: Backhaus, Klaus, Wilken, Robert, Hillig, Thomas
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
United Kingdom, Decision-making, Decision making, Usage, Evaluation, Monte Carlo method, Monte Carlo methods, Lease or buy decisions

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Subjects list: Methods, Marketing research, Market research
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